The more you know about your ideal reader, the better you’ll be able to serve them.

Understand what their goals and challenges are.

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Find out their biggest hurdle at the start of their journey.

Your lead magnet will solve this challenge and help them get one step closer to their dream outcome.

If you haven’t already, answer the ideal reader questions below. 👇

Newsletter Ideal Reader Discovery Exercise

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Understand the fears, frustrations, and aspirations of your reader and create marketing content that triggers emotion and motivates them to get your lead magnet.

What exactly do you need to do?

  1. Ask around: Talk to people who seem like your ideal reader. What are their struggles? What are they looking for?