Here is are the steps I follow to write a newsletter. Feel free to duplicate this template and adjust to fit your needs.
- Use Notion or Google Docs to write email (use software with revision history)
- Ideate (do market research to discover topics)
- If using X, collect tweet data from Twitter Analytics to discover the best-performing content ideas to expand on in a newsletter
- Pick a topic to write about
- Scan my previously sent newsletters to see if I’ve discussed the same topic before
- Find a story I can tell to associate with the topic
- Research and collect statistics, articles, videos, or any other resources you can use to strengthen your content
- Decide call to action or offer before writing the email
- Create a quick Outline, then flesh it out
- Use brackets [] as placeholders for images if they have not been found yet
- OPTIONAL Look for GIFs and images that match the emotions I want to convey and strengthen my points
- Scan my previously sent newsletters to see if I’ve previously used an image or GIF before
- Add a compelling subject line that drives curiosity
- Add a compelling subtitle that complements the title
- Write preview text that is also compelling so the reader wants to know more
- Make sure all links work in email and point to right direction
- Send a test email and read it aloud for a quality check
- Use Natural Reader to have AI read email copy aloud
- Final reading quality before schedule and send