Here is are the steps I follow to write a newsletter. Feel free to duplicate this template and adjust to fit your needs.

  1. Use Notion or Google Docs to write email (use software with revision history)
  2. Ideate (do market research to discover topics)
    1. If using X, collect tweet data from Twitter Analytics to discover the best-performing content ideas to expand on in a newsletter
  3. Pick a topic to write about
    1. Scan my previously sent newsletters to see if I’ve discussed the same topic before
    2. Find a story I can tell to associate with the topic
  4. Research and collect statistics, articles, videos, or any other resources you can use to strengthen your content
  5. Decide call to action or offer before writing the email
  6. Create a quick Outline, then flesh it out
  7. Use brackets [] as placeholders for images if they have not been found yet
  8. OPTIONAL Look for GIFs and images that match the emotions I want to convey and strengthen my points
    1. Scan my previously sent newsletters to see if I’ve previously used an image or GIF before
  9. Add a compelling subject line that drives curiosity
  10. Add a compelling subtitle that complements the title
  11. Write preview text that is also compelling so the reader wants to know more
  12. Make sure all links work in email and point to right direction
  13. Send a test email and read it aloud for a quality check
  14. Use Natural Reader to have AI read email copy aloud
  15. Final reading quality before schedule and send