1. Ideate (do market research to discover topics)
2. Decide a topic to write about
   1. (Scan my previously sent newsletters to see if I’ve discussed the same topic before)
3. Create a detailed Outline
4. Decide call to action or offer before writing the email
5. Use brackets [] as placeholders for images if they have not been found yet
6. Look for GIFs and images that match the emotions I want to convey
   1. (Scan my previously sent newsletters to see if I’ve previously used an image or GIF before)
7. Add graphic signature
8. Add a compelling title
9. Add a compelling subtitle that complements the title
10. Send a test email and read for a quality check (make sure links are working)
11. Final reading quality before schedule and send
12. Grammarly free Chrome plugin punctuation and grammar check
13. Schedule