Creating a promise statement and delivering is one of the strongest ways to attract new subscribers and build trust.
A promise statement for a newsletter is a concise declaration outlining your value proposition, content focus, and the benefits subscribers can expect.
With a strong promise statement, readers will feel confident and informed about the value they’ll receive and the topics you'll cover.
Delivering on your promise statement consistently is a subtle way to grow in subscribers over time because people will understand that you mean what you say.
Read about how to create a great promise statement here.
I recommend studying newsletters on Substack or Beehiiv and creating a swipe file of their promise statements. You'll get several ideas on creativity, positioning, and power words in marketing.