Creating a promise statement and delivering is one of the strongest ways to attract new subscribers and build trust.

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What is a promise statement?

A promise statement for a newsletter is a concise declaration outlining your value proposition, content focus, and the benefits subscribers can expect.

With a strong promise statement, readers will feel confident and informed about the value they’ll receive and the topics you'll cover.

What makes a great one?

Delivering on your promise statement consistently is a subtle way to grow in subscribers over time because people will understand that you mean what you say.

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How do you create a great one?

Read about how to create a great promise statement here.

I recommend studying newsletters on Substack or Beehiiv and creating a swipe file of their promise statements. You'll get several ideas on creativity, positioning, and power words in marketing.