This cheat sheet was created so you can learn about Lead Magnets.

A lead magnet is a resource or gift that you offer in exchange for valuable contact information like name and email address.

You can start writing newsletters without creating a lead magnet but eventually make one for faster list growth.

Why should you create your magnet?

• Build your authority and credibility
• It takes longer to grow your list without a lead magnet
• Gain trust and it's an exchange where both sides benefit