Your ideal reader is someone who resonates with your business's values, intevents, and offerings.
They engage with, consume, and share your content, amplifying the brand's reach and impact.
If you don't know who your ideal reader is, you're spending time and money on the wrong people.
You'll be sending generic emails to a broad audience, increasing costs and decreasing engagement which leads to missed opportunities.
Without knowing your ideal reader's needs, wants, and pain points, your messages won't convert.
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Having a description of your ideal reader empowers you to tailor your newsletter content to their preferences and interests, increasing engagement and loyalty.
Additionally, understanding your ideal reader helps you strategically grow your subscriber base by targeting individuals who are most likely to become valuable advocates for your brand.