Here's a video introduction of an Empathy Map as well as the steps to create one 👇

https://youtu.be/QwF9a56WFWA?feature=shared

7 Easy Steps to Create a Helpful Empathy Map for Your Newsletter:

1. Define Your Ideal Reader:

• Start by clearly defining your ideal reader persona. Are they a busy mompreneur, a tech-savvy millennial, or a budget-conscious entrepreneur?

The more specific you get, the better.

2. Choose Your Canvas:

• Opt for a simple visual format like a whiteboard, chart paper, or a digital tool like Miro.

Create four quadrants labeled: Says, Thinks, Feels, Does.

3. Brainstorm in Each Quadrant:

• Says: Imagine your reader talking. What words, complaints, questions would they express? Write them down.

• Thinks: Dive deeper. What are their inner thoughts, beliefs, hopes, and anxieties? Fill in this quadrant.