What are content upgrades or bonus content?

Content upgrades or bonus content are valuable resources that complement existing content, such as ebooks, checklists, or templates, offered in exchange for an email address to grow your list.

What makes a great content upgrade/bonus?

A great content upgrade/bonus provides specific, actionable solutions to a problem your audience faces, aligns with your content's topic, and offers immediate value, enticing readers to subscribe.

How do you create great content upgrades or bonus content?

1. Identify a high-performing piece of content on your website or platform.
2. Brainstorm complementary resources that would enhance the value of that content.
3. Create the bonus content, ensuring it's actionable, valuable, and easy to digest.
4. Design a prominent call-to-action (CTA) within the original content directing readers to the upgrade.
5. Implement an email capture form or pop-up to exchange the bonus content for email addresses, and promote it across your channels.