Build something valuable that will be used by other people.

If possible have building partners so you can validate your product as you build it.

What exactly do you need to do?

1. Keep Your Ideal Reader in Mind: If possible, have meetings with people who are similar to your ideal reader and create your lead magnet with them. Offer something valuable to them in exchange for their feedback on your magnet.

2. Solve a Mini-Problem: Your lead magnet should be a small win that gets them closer to their big goal.

3. Make it Easy to Understand: Use clear language and visuals that anyone can follow.

4. Ask for Feedback: You can also write an email sequence that enhances the usefulness of the lead magnet and asks for feedback. Also, you can offer a bonus for those who share their thoughts.

5. Refine and Repeat: The more feedback you get, the stronger your lead magnet becomes.

Work on your lead magnet today but not in isolation.

Collaborate with other smart people to speed up your building process and get valuable feedback.