Think about what your ideal reader is struggling with.

Brainstorm ways to help them solve that problem.

What exactly do you need to do?

1. Spy on the Competition: Check out what other creators and businesses in your field offer. What looks amazing? What's kind of boring? Write down both ideas!

2. Ask Your Readers: Talk to them and see what problems they're facing. What can you help them with? Or find communities online where your ideal reader hangs out to research.

3. Fast Wins vs. Big Wins: Think of lead magnet ideas that are quick and easy to make, but still super helpful.

4. Focus on Helpful, Not Hard: Don't get stuck on complicated ideas. The best lead magnet is one that solves a real problem for your audience, in a way that's easy to understand and use.

5. Use AI to Brainstorm: Use the prompts below and create your own.

Pick the format that best solves the problem your ideal reader faces.

AI Prompt